From misaligned messaging to stalled sales engines, IL² cuts through complexity and builds the clarity companies need to grow. Our approach blends insight, logic, and modern tools to unlock fast, sustainable results. Explore how we help teams remove friction, refocus their strategy, and accelerate performance.
Founded by John Gardner, a transformational CEO and AI-first strategist, IL² unites proven talent rooted in the heritage of Integrative Logic and rebuilt for the AI age. Our team blends operating experience with bold vision, forged in boardrooms and tested on the front lines of brand transformation.
We help brands accelerate sales and go-to-market growth, offering both seasoned leadership and the ability to seamlessly strengthen your organization with fresh energy and expertise.
Reborn for the AI age, IL² plays several moves ahead, anchored in insight, amplified by AI, and led by experience that turns strategy into impact.
MARKETING SOLUTIONS ARCHITECT
A transformational CEO and AI-first strategist, John has built award-winning agencies, led billion-dollar brand transformations, and mentored the next generation of marketing leaders.
He blends data, creativity, and grit to help challenger brands grow with speed and clarity.
brand communications
With more than 20 years in strategic public relations and brand communications, Mary brings deep experience and proven results.
Before founding MKE Communications, she served as senior vice president at Edelman, where she built the national House & Home practice. She has led award-winning campaigns for brands including Char-Broil, Tempur-Pedic, and Shaw, and now leads a nimble team delivering results-driven work for clients such as Rheem, Wellstar, and Emory University.
FUTURIST
Jeff began his career at IBM, helping launch its multimedia division and later serving as Chief Technologist, guiding technology development and investments.
For more than 20 years, global organizations have turned to Jeff to solve strategic challenges—leveraging AI and emerging tech to strengthen employee engagement, training, communication, marketing, and culture.
HUMAN ACCELERATOR
With nearly four decades shaping people strategy — from Saab Cars USA to nearly 20 years as Chief People Officer at Herschend Family Entertainment — John has been a catalyst for organizational growth and culture.
He’s a trusted advisor in leadership development, organizational design, and talent acceleration, known for unlocking human potential to drive business transformation.
SALES ACCELERATION LEADER
With nearly two decades at EY driving growth across global accounts and private equity, Pat has built a reputation for turning complex business challenges into measurable results.
He’s led sales acceleration efforts for Fortune 500s, private equity portfolios, and high-growth middle-market firms — building trusted C-suite relationships, scaling teams, and igniting go-to-market strategies that stick.
BRAND INNOVATION
Creative leader, brand innovator, and experience design strategist who blends art, intelligence, and innovation to shape transformative brand experiences. Maria harnesses the power of AI, data, and storytelling to move people and modernize brands.
With more than two decades of award-winning leadership, she has driven measurable impact across healthcare, automotive, travel, CPG, and financial services for brands including Rivian, L’Oréal, GlaxoSmithKline, Coca-Cola, Valvoline, Verizon, and Wells Fargo.
